Flooring Online

Flooring Online

What flooring store owners do not know about the changes on the Internet could be costing them business and handing the big online players their flooring shoppers. More »

Specialty Flooring Stores Need To Build Their Brand

Specialty Flooring Stores Need To Build Their Brand

Today, more than ever before specialty flooring stores need to use the Internet to build their own brand identity for engaging local flooring shoppers and ensuring their future More »

Connecting with Flooring Shoppers

Connecting with Flooring Shoppers

One of the most understood things that is so often ignored by flooring store owners is how effective is their website and other digital initiatives? Avoiding the shotgun approach can help achieve a better ROI More »


Welcome to Flooring Retail

Floor Retail is to help support the specialty flooring store through giving them a better understanding of how to leverage their websites, social media and digital marketing. All the content is created by John Simonson of Webstream Dynamics. The Internet is changing at blazing speeds and the flooring industry as a whole is falling behind more and more each year. Unfortunately, Those who spend time on this website will glean some helpful tips and ideas to help drive more online flooring shoppers to their brick-and-mortar storefronts. FloorRetail.com is also meant to give additional support and insights into the writings I do on my Floor Covering Weekly monthly column (http://www.floorcoveringweekly.com/Main/opinion.aspx?taxonomy=9a86531f-0848-40bd-b08e-92cf38ba62e1).

What does ctn mean in flooring?

What does ctn mean?

In flooring the word carton is often times shortened to ctn. Many flooring e-commerce websites describe the quantity of cartons offered or needed using ctn instead. For example, 10 ctn is really the shortened form for 10 cartons.

Carton is often used to describe a box of flooring, which could be a box of wood flooring, laminate flooring, tile, etc. These types floors are sold in full cartons, not by the individual piece.

I bring this up because I have noticed in the Google Search Console for some flooring websites many consumers are searching on Google looking for the answer as to what ctn stands for.  To often people within an industry have a tendency to use industry jargon which consumers may not understand.

What does sqft mean?

Another flooring term that can be puzzling to consumers is sqft or sq.ft. This is the abbreviated form for Square Feet. For example: 26.5 sqft really means 26.5 Square Feet.

Putting this all together… 26.5 sqft/ctn really means 26.5 Square Feet per Carton.

What does QTY mean?

Consumers may also see QTY which is the shortened form for Quantity. This is often times used next to the textbox where you would enter the quantity of cartons you want to order.

Google Updates Review Terms of Service

On Thursday, April 12th, 2018 Google updated their Terms of Service (TOS) for online reviews. The new change to Google’s TOS specifies that ALL customers must be asked for online reviews regardless whether the results were positive or negative in their experience.

In addition to Prohibited Content guidelines, Text Reviews are subject to the following additional requirements:

  • Don’t use reviews for advertising purposes. This includes, but is not limited to, posting email addresses, phone numbers, social media links, or links to other websites in your reviews.
  • Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers.
  • Don’t include promotional or commercial content.
  • Don’t offer or accept money in exchange for reviews.
  • Don’t solicit reviews from customers in bulk.

Full details here by Google: https://support.google.com/contributionpolicy/answer/7411351?hl=en&ref_topic=7422769


Google Guaranteed Carpet Cleaning Services

I noticed this week for the first time Google is now guaranteeing carpet cleaning services in several select major cities through Google’s Local Service Ads program. Up to now, I have only seen or read about Google guaranteeing plumbers, locksmiths, HVAC contractors, electricians and garage door companies and only in 30 select USA markets. Rather than going into how this works and how businesses get verified by Google see Tom Waddington’s excellent blog post… http://tomwaddington.com/local-services-ads-vs-advanced-verification/

I have not heard anyone talking about seeing carpet cleaning services being added to Google’s Local Service Ad program. Through my searching I can only find a few major cities (Atlanta, Philadelphia, & San Diego) where the local service ads for carpet cleaning services appears. Also, I have to use specific wording in my search phrase in order for the local service ads to appear at the top of the SERPs. See screenshot examples that I saw searching on Google for Carpet Cleaning Google Local Service Ads below:

Google Guarantee Carpet Cleaning In Atlanta

Google Guarantee Carpet Cleaning in Philadelphia

Google Guarantee Carpet Cleaning Service in San Diego

How To Create An Event Post on Google My Business

I created a quick, short YouTube video to show how easy it is for any business to create a sales event post on Google My Business. The sales events will appear on Google My Business Knowledge Panel and Google Maps from the Start Date through End Date.

Creating Posts on your Google My Business page

I just noticed today the ability for users to post text content and images to their Google My Business (GMB) page. This could be a great way to add call-to-actions to convert more local shoppers searching Google into leads and buyers. The post content will appear in both Google Search local business’s knowledge panel and in the Google Maps app on Smartphones as well.

I logged into Google My Business for one of the many flooring store customers that I manage and then added a post which immediately appeared in the local store’s Knowledge Panel in the Google search results, see below:

Google My Business local store knowledge panel

See it here: Olson Rug & Flooring Naperville, IL

When you click any where on the post a popup window displays the post content to the user, see below…

GMB popup post

Note: for this test I did not add a Call to Action, such as Learn More, Buy, Sign Up, etc. button.

Here is another flooring store where I added a “Learn more” call-to-action which takes the user directly to their in-stock flooring specials. Here is how it appears on a Smartphone – pretty awesome!!

payless floors on smartphone

I noticed on my iPhone 7 using the “Google Maps app” the posts appear there. Also, going from the Local 3 Pack in Google search to the Google Maps desktop I see the posts for the stores. But… if I click on the “map inside the Knowledge Panel” the posts do not appear for me in Google Maps desktop.

post on Google My Business


The above shows on an iPhone 6 click on the “POST” in the blue header menu to view the posts and share them on social media sites.

See below on how to create a Google My Business user post…

Google My Business user posts

Note: It appears the ‘image size’ should not exceed 750 pixels wide by 750 pixels high. The cropping tool at this times doesn’t allow for images to be any bigger than that. For example:

Google My Business post image cropping

Creating a Google My Business post is very simple to do and may become another marketing tool to help small businesses attract more local shoppers on Google Search and Google Maps. Time will tell how effective posts may be as Google continues to tweak and improve on adding posts and where they will appear.

See also Mike Blumenthal’s blog post…