What is Luxury Vinyl Flooring?

As of 2018 luxury vinyl flooring is the rage and many homeowners are using the web to discover if luxury vinyl  flooring is right for their home. So let’s begin by first helping shoppers better understand in simple terms what is luxury vinyl flooring.

In a nutshell, luxury vinyl flooring represents a group of flooring products that have a vinyl wearlayer with a core layer underneath and are sold as luxury vinyl planks (LVP) and luxury vinyl tiles (LVT).  Sandwiched between the vinyl wearlayer and the core layer is a print layer which adds stunning visuals that look exactly like real wood, tiles, and other natural products.  The vinyl wearlayer protects the print and adds to the realism and performance, while the rigid core gives the planks and tiles the strength and durability.

Today, the flooring manufacturers have added new technologies to the make the core layer and backings more durable, water resistant and quieter. Some brands use a wood plastic composite (WPC) core, while others have developed rigid multi-layer flooring, referred to as MLF.  Luxury vinyl floors with these latest core layers offer superior performance against denting, scratches, water resistance, and of course come with a higher price tag. It is these high-end luxury vinyl floors that now offer a limited lifetime waterproof and pet-proof warranties, such as US Floors Coretec Plus that everyone is raving about.

For active families that want a floor that is both durable and easier to maintain than real tile, stone or hardwoods be sure to look at luxury vinyl flooring. Just remember, not all luxury vinyl floors or brands are the same in quality or performance.

For more detailed information I recommend you read Luxury Vinyl Takes Center Stage.

Author: John Simonson

John Simonson is the owner of Webstream Dynamics creating websites and digital marketing for the flooring industry for over 21 years. Prior to this John had been working in the flooring channel for over 25 years as a manufacturer's sales rep as well as managing a distributor location. Over the years he has conducted numerous seminars at flooring tradeshows and is a columnist for Floor Covering Weekly.

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